THE “ELVIS” LAW IS APPROVED

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THE “ELVIS” LAW IS APPROVED

The Tennessee House Banking and Consumer Affairs Subcommittee passed with unanimous support in February a bill aimed at protecting musicians from AI infringements.

The Ensuring Likeness Voice and Image Security Act (HB 2091), also known as “ELVIS”, was introduced by the state governor, Bill Lee, in January 2024. and focuses on unethical uses of AI, such as the unauthorized use of artists’ voice, image and likeness.

ELVIS advocates on behalf of the state’s music community, although it applies to all residents of the state of Tennessee.

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It was also endorsed by state Senate Majority Leader Jack Johnson, R-Franklin, and House Majority Leader William Lamberth, R-Portland.

According to data from the Recording Industry Association of America (RIAA), Nashville’s music industry contributes $5.5 million
to the local economy, with a total production of $9.7 million for the Nashville area.

Therefore, the introduction of the ELVIS Act through the representatives of the state of Tennessee has great importance for its workforce.

Speaking about the ELVIS Act, songwriter Jamie Moore said the development and advancement of generative AI at “the speed of light” has the ability to “end the music business as we know it.”

“…the ELVIS Act modernizes existing Tennessee law by adding the word ‘voice,’ making it abundantly clear that unauthorized AI-generated fake recordings are subject to legal action in the state of Tennessee.”

Richard from the RIAA said: “It’s worth emphasizing that the ELVIS Act applies to everyone. “All Tennesseans deserve to have their voices and images protected, and this bill will ensure just that.”

The subcommittee’s passage of the bill comes shortly after support from nearly 300 creatives, including Recording Academy CEO Harvey Mason Jr., for a federal bill called the No AI Fraud Act, which addresses Similar protections for artists in the fact of AI.

Source: cointelegraph.com

Tennessee will become the first state to protect artists against AI

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