“A look at the musical comedy filmed in Hawaii that became part of Elvis’ 1960s filmography”
Elvis Presley in “Paradise, Hawaiian Style” (1966)
In 1966, Elvis Presley starred in “Paradise, Hawaiian Style,” a musical comedy directed by Michael D. Moore and produced by Hal B. Wallis for Paramount Pictures. Set against the idyllic landscapes of Hawaii, this was Elvis’ third and final movie filmed on the islands, following Blue Hawaii (1961) and Girls! Girls! Girls! (1962).
Although it didn’t reach the success and freshness of Blue Hawaii, the film retains the visual charm of tropical scenery and Elvis’ charismatic presence, securing its place in his 1960s screen career.

Plot
Elvis plays Rick Richards, a helicopter pilot who returns to Hawaii to start a tourist charter business with an old friend. However, Rick quickly gets into trouble due to his carefree attitude, womanizing tendencies, and lack of discipline.
The story blends light comedy, romantic entanglements, and spectacular aerial shots of the islands, all wrapped in Presley’s signature music.
Production and Filming
- Studio: Paramount Pictures
- Director: Michael D. Moore
- Producer: Hal B. Wallis, a frequent collaborator in Elvis’ films
- Filming locations: On-site in Hawaii and studio sets in Hollywood
- Release date: June 10, 1966, in the United States
The production aimed to replicate the winning formula of Blue Hawaii, since tropical settings and Hawaiian-inspired music had proven commercially successful. However, by 1966, this formula was beginning to show signs of fatigue.
Soundtrack
The movie’s soundtrack features 10 songs performed by Elvis Presley, all lighthearted and tailored to the island setting. Some highlights include:
- Paradise, Hawaiian Style (title track)
- A Dog’s Life
- Queenie Wahine’s Papaya
- This Is My Heaven
- Sand Castles
While the album didn’t top the charts, it reflects Elvis’ playful, summer vibe, supported by smooth arrangements and easy-listening melodies.
Reception
At the time of its release, critical response was mixed. Many noted the predictable plot and the repetitive nature of Elvis’ musical comedies. Still, audiences enjoyed its light tone, catchy songs, and above all, Elvis’ charm on screen.
At the box office, it performed moderately well: not a major hit, but not a failure either.
Legacy of Paradise, Hawaiian Style
- One of Elvis’ last films to capitalize on exotic and tropical themes.
- Notable for its impressive aerial shots of Hawaii and promotional value for the islands.
- Showcases Elvis in a typical role of his movie era: rebellious, flirtatious, but ultimately responsible.
- Though not among his finest films, it remains appreciated by fans as part of his light musical cycle of the 1960s.
Paradise, Hawaiian Style represents the transition toward the end of Elvis’ golden cinematic period. While it didn’t match the cultural impact of earlier productions, the film remains a colorful, entertaining piece that reflects the summertime spirit and screen persona of the King of Rock in 1966
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